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Do you Love Webinars?

Webinars are such a great way to learn things in the comfort of your office, home, or when traveling. You can find a Webinar on any given topic at any given time.

Usually signing up for a webinar comes from seeing an ad or receiving an email from the presenter. These ads and emails have everything you need to know about the benefits of signing up and reserving your spot.

When joining the webinar the thing that irks me the most is the following:

15 minutes explaining what you will benefit by attending the webinar (already explained in the signup ad or email)

15 minutes telling life story and bio and how they can help through their experience

10 minutes explaining how to take notes and download the workbook as a guide. All is explained at sign up and the emails confirming the reservation.

I would like to recommend the following:

1. Avoid repeating information that has already been provided in signup ads or emails. This will save time for attendees and keep the focus on the main topic.

2. Streamline introductions: Instead of spending 15 minutes on personal background and credentials, briefly introduce yourself and emphasize how you can help attendees with their specific needs.

3. Simplify instructions: If the process of taking notes and accessing the workbook has already been explained during signup, there’s no need to repeat it unless there are specific instructions or additional information to provide.

4. Optimize timing: Aim to deliver a webinar that lasts around 30 minutes, focusing on teaching the advertised content. Allocate a few minutes at the end for upselling, followed by a timely email with a limited-time offer.

5. Value participants’ time: Show a strong commitment to respecting attendees’ time by prioritizing the delivery of valuable information and practical guidance.

By implementing these actions, you can enhance the overall webinar experience for participants.

When I give a workshop or Webinar I am very conscious of what has been paid for and what is expected and therefore spend most of the time empowering and teaching those who know me are aware that I take people’s time very seriously knowing that time is precious to everyone.

These are just my pet peeves, what are yours?


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